You can write your website text even if you are not a writer. Here is a simple way to do it.
Good website text is clear, not clever. Write the way you would explain your business to a customer in person.
Answer six questions
- What do you sell or do?
- Who is it for?
- What problem does it solve?
- Why should they choose you?
- How does it work, step by step?
- What should they do next?
Page by page
- Home: questions 1, 2 and 6 in a few lines
- Services: one short section per service, using questions 1 to 3
- About: your story and question 4, with real facts
- Contact: how to reach you and when you reply
Style rules
- Short sentences and short paragraphs
- Say “you” more than “we”
- Use the words customers use
- Make claims you can prove
- End each section with a clear action
Do not copy
Copying text from competitors can hurt your rankings and your reputation. Write your own.
Not enough time? Page writing can be quoted separately on top of any package. See what to put on your homepage.
