What to put on your homepage is simpler than it looks: a clear promise, some proof and one obvious next step.
Most visitors make up their mind about a website within a few seconds. Your homepage has one job: help the right person understand what you do and take the next step.
1. A headline that says what you do
Say who you help and what you do for them. “Websites that launch your business” is clearer than “Welcome to our company”. If a stranger cannot tell what you sell in five seconds, rewrite it.
2. One main button
Pick the action you want most, such as “Get a free quote” or “Book a call”, and make it easy to see. Use the same wording on every page.
3. Proof
New visitors do not know you, so show evidence: real customer reviews, the number of projects you have completed, partner badges you actually hold, and photos of real work. Only claim what you can back up.
4. Your services at a glance
A short list of what you offer, each linking to its own page. Keep each description to one or two sentences.
5. How it works
Three or four simple steps remove fear. People are more likely to contact you when they know what happens next.
6. Easy contact
Show a way to reach you without scrolling far, and repeat it at the bottom of the page. Say where you are based and when you reply.
Mistakes to avoid
- Large sliders that hide your message
- Vague claims with nothing to back them
- Heavy images that make the page slow
- Text that is too small to read on a phone
Check it on a phone
Most visitors arrive on a mobile screen. Open your homepage on your own phone and ask a friend who does not know your business what it offers. Their answer tells you what to fix.
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