These are the pages a small business website needs, and the ones you can leave for later.
A new business does not need thirty pages. It needs a handful of pages that each do one job well. Here is what to build first, and what can wait.
The core pages
- Home. Says what you do, who it is for and what to do next. See what to put on your homepage.
- Services or products. What you offer, in plain words. If you have several services, give each its own page so people searching for one can find it.
- About. Who is behind the business, where you are based and why customers can trust you.
- Contact. A form, an email address and a phone number or chat link if you have one. Add your location and opening hours.
Pages that build trust
- Reviews or case studies. Real quotes from named customers, with permission.
- FAQ. Answers to the questions people ask before they buy: price, timing, what is included.
- Privacy policy. Required in many places if you collect any data, including contact forms.
- Shipping and returns, if you sell products.
Pages that can wait
- A blog, until you can publish regularly
- A large gallery
- Pages with nothing real to say yet
Give each page one job
Every page should have one main action, such as call, book, buy or request a quote. If a visitor has to guess what to do, many will leave.
If you are planning a site, our packages show how many pages fit each budget, and a free consultation can help you choose the right set.
