How to start selling online with Wix: a beginner guide

Opening a first online store feels big. Break it into small steps and it becomes manageable.

Selling online with Wix is easier than most beginners expect. This guide shows the first steps.

Wix includes an online store feature, so you can sell physical products, digital downloads or services from the same website as your information pages.

Before you start

  • List your first products, even just five to ten
  • Take clear photos on a plain background
  • Write a short, honest description for each product
  • Decide your prices, shipping costs and delivery areas

Set up the store

  1. Choose a Wix plan that includes online store features.
  2. Add products with photos, price and any options such as size or color.
  3. Connect a payment method that works in your country. Available providers depend on where you live, so check Wix’s list for your location.
  4. Set shipping and tax rules.
  5. Write your policies: delivery, returns and privacy.
  6. Place a test order yourself before you announce the store.

Get your first customers

Tell friends and family, share products on social media and make a Google Business Profile if you have a physical presence. Then work on search: good product titles and descriptions help Google understand what you sell.

Is Wix right for a store?

For a small catalog, yes. For a very large catalog or complex needs, compare it with Shopify. Our article Wix or Shopify for your first online store helps you choose.

We build Wix and Shopify stores. See the ecommerce service.

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