Wix or Shopify? This guide helps you choose the right platform for your first online store.
Wix and Shopify can both sell products, take payments and rank on Google. They are built with different priorities, so the best choice depends on your products and your plans.
Wix stores are a good fit when
- You have a small to medium catalog.
- Your store sits inside a larger site with services, a blog or bookings.
- You want a lot of control over the design and want to edit it yourself.
Shopify is a good fit when
- Selling is the whole business.
- You have many products, variants or a lot of orders.
- You plan to sell on several channels, such as social media or marketplaces, and want strong inventory tools.
What to compare
- Products. How many do you have now, and in a year?
- Payments. Check which payment methods work in the countries you sell to.
- Shipping and tax. Check the tools for your shipping method and your tax rules.
- Apps and fees. Look at plan fees, transaction fees and the cost of any apps you need.
- Your time. Decide who will add products and process orders each week.
A note on SEO
Both platforms let you set titles, descriptions and addresses for products and categories. Good product descriptions and photos matter more than the platform.
Our advice
Do not choose on price alone. Describe your products and plans, and compare against the list above. If you are still unsure, ask for a free consultation and we will recommend one with the reasons. We build on Shopify, Wix and WordPress with WooCommerce.
