A good product page answers a shopper’s questions and builds trust quickly. Use these tips on yours.
Shoppers cannot touch your product, so the page has to do the job of a shop assistant.
Photos
- Show the product from several angles and in use
- Use good light and a clean background
- Keep file sizes small so the page loads fast
Title
Use the words a buyer would search for. “Handmade leather wallet, brown” is better than “Classic Edition”.
Description
- Start with who it is for and the main benefit
- List size, material and what is included
- Answer common questions, such as care and compatibility
- Write your own text, not copied from the supplier, so Google sees something original
Price and delivery
Show the price clearly and tell buyers how much delivery costs and how long it takes. Surprise costs at checkout are a leading reason people leave.
Trust
Add real customer reviews when you have them, a clear returns policy and visible contact details.
One clear button
“Add to cart” should stand out and work well on a phone.
Starting a store? Read how to sell online with Wix.
