You can move to Wix without losing Google rankings if you plan your page addresses, redirects and content before you switch.
Moving to a new platform does not have to cost you your Google traffic. Search engines care about whether your old pages still lead somewhere useful. Follow these steps and the move is much safer.
Before you build
- List every page on the old site. Export your sitemap or crawl the site so you have a full list of addresses.
- Find your important pages. In Google Search Console, see which pages bring clicks and impressions. These are the ones to protect.
- Save the old content. Keep copies of text, images, titles and descriptions.
Build the new site
- Keep the useful content. Carry over the pages that rank, with the same main topics, and improve them rather than cutting them.
- Keep addresses the same where you can. If you cannot, make a table that matches each old address to its new address.
- Carry over titles and descriptions for the pages that already perform.
Switch over
- Set up 301 redirects. In Wix, use the redirect tool to send each old address to its new page. This tells Google the content has moved.
- Connect your domain to Wix and check that every page loads, including on a phone.
- Submit the new sitemap in Search Console.
- Keep your old hosting running until the domain is fully pointing to Wix.
After the move
For the next four to six weeks, check Search Console for errors and for pages that return “not found”. Fix them with redirects. Rankings can move around a little while Google reads the new site, which is normal. Large, lasting drops usually point to missing redirects or missing content.
This is a service we do often. See our Wix page, or talk to us before you start.
