Every new business website should use a few free tools. Here are the ones worth setting up first.
- Google Business Profile. Puts your business on Google Search and Maps. Read our setup guide.
- Google Search Console. Shows how Google sees your site and lets you submit your sitemap.
- Google Analytics. Shows how many people visit and which pages they view. Useful once you have steady traffic.
- PageSpeed Insights. Tests how fast your pages load and what to fix.
- Canva. Free plan for simple graphics and social posts. Check the license for anything you use commercially.
- Image compressors. Free online tools shrink photos before upload.
- Google Docs. Write and share page text with your designer.
- Free email marketing plans. Many tools let you collect a small list at no cost.
What to do first
Set up Business Profile and Search Console. They take under an hour and give the biggest return.
Free is not always free
Free plans have limits. Read them before you build something important on top. Never use free tools to copy other people’s photos or text.
Next: get your Wix site on Google.
